Who says fruit and vegetables can’t rock? For this campaign celebrating Europe’s finest produce, we turned up the volume—literally. Inspired by Jack White’s punchy drum sounds, we crafted a track that’s raw, energetic, and as fresh as the food it champions. The snappy visuals and fast editing called for bold, upbeat percussion that bursts with life, just like perfectly ripened fruits and veggies. It’s a deliciously original sound, giving Europe’s agricultural stars the rockstar treatment they deserve.

Music and sound design by Audiotheque
Directed by Helvetica
Production: Lovo Films
Client: DG Agri