Sound of Sorry
Ray-Ban created a campaign giving fans the opportunity to right their wrongs and partake in the truest act of bravery: saying sorry. People who hurt someone in the past take the stage, or rather the mic, to apologise to those they’ve given a hard time through the words of Elton John’s Sorry Seems to Be the Hardest Word.
We travelled to New York City and recorded the song with 9 different critics and bullies. Challenging them to hit the studio and sing the iconic lyrics.
The Virtual Try-On app lets you try on any pair of Ray-Ban glasses before you buy it. Anywhere, any time.
To encourage people to download, use ànd share their try-on experiences, interactive agency Gents launched a digital activation campaign. We provided the electronic tunes for the campaign, transforming the low poly designs into ‘low poly’ synth pop tracks.