11 Million Reasons
With their campaign '11 Million Reasons,' the federal government urges all Belgians to continue adhering to the 6 golden rules in the fight against the coronavirus (Covid-19).
At the heart of the campaign is a series of 9 different portraits of citizens, each displaying their personal motivations in a photo. Every Belgian has at least one good reason to keep following the 6 golden rules against corona.
Client: Federale Overheid
Agency: Happiness
Original music: Audiotheque
1 Ploeg, 11 Miljoen
The song became a symbol of Belgian perseverance and was used across TV, online, and radio communications regarding Covid-19 precautions.
In the lead-up to the Consultation Committee in November 2020, the federal government launched a second campaign wave, urging all citizens to unite and persevere as one team of 11 million. For this purpose, we adapted the music to evoke the energy and atmosphere of a football stadium, perfectly complementing the video.
Client: Federale Overheid
Agency: Happiness
Directed by Bram Coppens
Original music: Audiotheque